Websites vs. Social Media for Photographers
- Social media (Instagram, Facebook, Bluesky) is useful for exposure but lacks control over presentation.
- A personal website gives photographers full control over storytelling, branding, and professionalism.
- For business purposes (e.g., weddings, exhibitions, selling prints), a website is essential as a “digital business card.”
SEO Considerations for Photographers
Branding
- Using a generic domain (e.g., unterwasser.photo) makes it harder to rank compared to using a personal brand name.
- Clear identification of the photographer (e.g., “Martin Splitt’s Photography”) improves discoverability.
Search Console
- Important to monitor queries and impressions, even though it does not directly boost rankings.
Gallery vs. Image Pages
- Gallery-only setups limit indexing.
- Individual landing pages for each image, with descriptive text, improve image search visibility.
Content on Galleries
- Add descriptive text, locations, and context to gallery/category pages to help them rank.
Technical Setup
- Responsive images (different sizes for devices) are good practice.
- File size and formats (JPEG is safe; WebP/AVIF are modern alternatives).
- Core Web Vitals matter but can be secondary for high-resolution photography sites.
Special Cases
- Stock Photography: SEO overlaps with keywording (titles, tags, demand trends, seasonality).
- Event/Wedding Photography: Relies heavily on traditional marketing (fairs, planners, referrals) plus clear local SEO (“event photographer London”).
- Fine Art Photography: Websites often focus on artistic vision, exhibitions, and galleries rather than service-oriented SEO.
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