Google Ads is making things easier, by combining its ad formats into ones. One big change that advertisers need to do something about is moving from Call Ads to Call Assets. If you are using Google Ads campaigns that focus on getting people to call you then this change will affect how your Google Ads work how you get calls and how you should measure how well your Google Ads are doing. Google Ads and Call Assets are going to work in a new way.
This blog tells you what is changing with the system why the changes are important and what you need to do to keep the system performance going smoothly. The system changes are a deal and the blog explains what actions you should take to keep everything running without any problems. The blog is, about the system and what you need to do to keep the system performance uninterrupted.
What Are Call Ads?
Call Ads were made to get people to make phone calls. These ads do not send people to a website page. They tell people people using their mobile phones to call a business right away. Call Ads are really good, at getting people to call a business directly.
What Are Call Assets?
Call Assets, which used to be called call extensions are really helpful, for advertisers. They let advertisers add a phone number to the search ads that are already running. This way advertisers do not have to make a new ad just for calls. They can just use the Call Assets with their existing search ads.
Key characteristics of Call Assets:
Added to responsive search ads
Can appear alongside headlines and descriptions
We need to track and report the support calls. The support calls have to be tracked. Then we have to make a report, about them. This is about the support calls and how we can track and report the support calls.
Work across multiple campaign types:
Google likes to use Call Assets to get people to make phone calls from ads now. Google thinks Call Assets are the way to do this. People at Google want to use Call Assets for phone calls, from ads because it works well for them.
So why is Google doing this. Google is making this change for a reason. The reason is that Google wants to do things now. Google is changing because Google thinks it is an idea. Google believes this change will help Google do better.
Google is getting rid of ads that stand alone. Instead Google wants to use ads that are made up of parts. These ads will work for all kinds of campaigns. Google thinks this is a way to do things. Google wants its ads to be flexible and work well in situations.
Main reasons for the transition:
The thing about Call Assets is that they are really flexible. They can work with those search ads and also with automated campaigns. This means Call Assets can be used in ways to help with advertising. They are useful for search ads and they are also useful, for automated campaigns. Call Assets make it easier to manage these types of ads.
Google has made things better by figuring out when it’s a good idea to show a call option. This means Google can now decide on its own when to show the call option. The call option from Google is shown when Google thinks it will be useful to the user. Google is getting better at knowing when to show the call option, from Google.
Simplified management: Fewer ad types, more reusable components
Better automation: Aligns with Google’s AI-driven ad delivery system
This change shows that Google is making a move to use assets and artificial intelligence to make advertising better. Google is really focusing on using assets and artificial intelligence to improve Google advertising.
So what happens if you do not take action?
If you do not take action you will not see any changes in your life.
You have to think about what will happen to your life if you keep doing the things and do not take action.
The thing is, if you do not take action nothing will change and you will be, in the place forever.
You have to think about what you want to achieve and take action to get there or else you will not get what you want and that is what happens if you do not take action.
If you are still using Call Ads and do not make the switch to something what will happen to your Call Ads? You need to think about what you will do if you do not move away from Call Ads. Call Ads are not the way to go if you want to keep up with the times. People who use Call Ads and do not change will be left behind. You have to think about the future of your Call Ads and what will happen if you stay with them.
You might notice that Call Ads will stop working or be discontinued. This means that Call Ads will not be available, for use anymore. Call Ads may just stop serving.
The phone call volume can just drop all of a sudden. This is something that happens to the phone call volume. The phone call volume is what can drop unexpectedly.
We might have a problem with reporting continuity. This means that the information we get may not be consistent. The continuity of our reports could be lost. This is an issue, with reporting continuity.
The performance of a campaign could be really bad. This is something that people who are running the campaign should think about. If they do not pay attention to it the campaign will not do well. The performance of the campaign is very important. It needs to be watched closely so that it does not suffer. If the campaign performance suffers it will be bad, for the people who are running it. They need to make sure that the campaign performance is good.
We need to do something or else we will have a problem. Action is necessary to avoid disruption of the things that are working now. If we do not take action we will have disruption. That will cause trouble. Action is required to avoid this disruption.
How to Transition from Call Ads to Call Assets?
1. Create or Update Responsive Search Ads
You need to make sure that your campaigns use search ads. This is because Call Assets are attached to these search ads. So it is an idea to use responsive search ads for your campaigns.
2. Add Call Assets at the Right Level
You can add Call Assets at:
Account level
Campaign level
Ad group level
Best practice:
Add them at the most specific level possible to maintain relevance.
3. Enable Call Reporting
Turn on call reporting to track:
Calls from ads
Call duration
Call start time
Area code
This makes sure we are on the page, as the old Call Ad metrics. We are talking about the Call Ad metrics that we used before.
4. Adjust Bidding Strategies
If calls are a primary conversion:
Use call conversions as primary goals
Consider Smart Bidding strategies optimized for conversions or value
Set minimum call duration thresholds to filter low-quality calls
Benefits of Switching to Call Assets
Transitioning is not something that you have to do it actually has some good things about it. The thing, about transitioning is that it has advantages. Transitioning has advantages that make it worth doing.
