We’ll discuss SEO tips that can help you produce high-quality content inspired by search interest. For example, we’ll go over techniques like keyword research, content optimization, and content planning.
Search engine optimization, or SEO, focuses on two main areas–helping search engines understand your content, and also helping users find your site by improving your Presence in search results. I hate to be the first one to tell you, but there are no special secrets then will rank your site first on Google.
However there are several best practices that can make it easier for search engines, not just Google, to crawl, index, and understand your content. We have listed the most important SEO techniques you should follow in the SEO started guide linked in the description, so make sure to check it out.
SEO techniques involve a lot of areas, Including technical or policy requirements and content optimization. In this article, we won’t discuss technical or policy requirement, for those you might be better off using Search Console. We can summarize how Google Trends can help SEOs into four main areas– staying up-to-date with the risings topics and the terms, performing keyword research, creating a content calendar. And to know the fourth, you’ll have to read the article till end.
Let’s go into each of them in details.
STAYING UP-TO-DATE WITH RISING TRENDS
One of the important aspects of SEO is to be continuously on top of rising trends, knowing when a new topic or search term is becoming popular in your industry.
For Example, if you do SEO for a fashion company, you might want to know when new brand are starting to rise. If you cover sports for a new company, you might want to know when important athletes are or if you sell computer, you might want to know which models are getting more popular. If you know a search term is rising or likely to rise in the future, you can ready with high quality content for search users. But you need to be alert, ready to grab the opportunity as it comes, just like that.
Google Trend offers you multiple ways to monitor trends. You have the Trending Now the page especially for you to monitor what’s been trending recently.
In those pages, you’ll find different ways to expert the data. You can export the table you see to Google Sheets, to a CSV file, or just copy to your clipboard.
The last option is RSS feed. You can subscribe to it using a feed reader. And lastly, you can always navigate to the explore page and what are the rising or top terms and topics for different locations, date, ranges, categories, and Google properties. To do that, click Explore at the top navigation, which will be take to the page triggering a search term. This means that you’ll see the trends based on the filters you chose.
PERFORMING SEO KEYWORD RESEARCH
Google Trend can also be extremely valuable when performing keyword research. This is the practice of identifying the words and phrases your audience uses to search information your offers. You can use Google trend to identify terms and topics that are relevant to your target audience and identify which of them has a high or fast-growing search volume let’s say you have a cheese website, and you’d like to know that people searching related to it. The first thing you can do is to search for the topics cheese and check the trends for the five years. It seems pretty stable.
If you scroll down, you’ll find two cards– one for related topics and one related quires. Choose top in the dropdown to get ideas on which topics and queries already
Generate a lot of interest, and choose Rising to get a sense of what has been getting more attention lately. Don’t forget to look further through the pagination if available. You’ll notice that there may be queries in other languages. You can use that to decide whether you want to translate your content or keep it only in your main language.
We discussed how to analyze different languages in our article on advanced tips, so check it out if you’re interesting in learning more about it. You can also compare different type of cheeses to identify content gaps on your site.
Example– let’s compare gruyere, brie, parmesan, ricotta, and cottage. If you see this data and you realize you don’t have a ricotta section in your site, you might miss out on traffic. When you scroll down this page, you’ll find data for each of the selected cheese types. You’ll see which country searches for which cheese and also related queries for each of them. Lastly, you can use the related search terms card to find close variants to your mains keywords. You can do that by looking at the search terms you’re focusing on and checking related terms that could also be relevant to your audience.
CREATING A CONTENT CALENDAR
Hopefully, we’ve given you some ideas on where to start before creating content. Let’s look how to prioritize them. You can’t write about everything at once. To structure ideas, pick the trending topics and queries you found interesting, and creating a content calendar.
To help your prioritize the topics you’ll focus on, try to find seasonal trend in the data. For example, if you look at search interest for the past five years for gruyere and brie cheese, you’ll notice that they have a very clear pattern. They both peak around the end-of-year holidays. With that information you can plan ahead and have high quality content available on your site a little before that time so that, when people search for those terms, you content will be ready for them. One thing keep in mind is the location of your audience. When settings your priorities, you should make sure you’re optimizing for the write people. For example, if your audience is in the United States, maybe you should create content about both gruyere brie for thanksgiving, and also toward of the end of the year. But if your audience is in the United Kingdom, you might want to focus only on brie and mostly publish with the end-of-year holiday in mind maybe throw in some stilton while you’re at it.
VIDEO SEO
Google trend can be a great source when planning your video strategy on YouTube. Everything mentioned in this article is also relevant for YouTube searches. Let’s say you are trying to get more visibility on YouTube, and you are working on improving your channel SEO. There are a lot of things you should do when it comes to your content, but you can start by focusing on your video titles and descriptions. Suppose you’re considering two different areas to create video for– cheese recipes and cheese sandwiches. Search for both terms on Google Trends, and you’ll find something similar to this, depending on the time frame you look at. Here we’re looking at web search result, and you can see that searchers are more interest in recipes than in sandwiches. However, when you change from web search to YouTube Search, You can see that the trends are the opposite. People are more interested in cheese sandwiches on YouTube. Try applying this kind of analysis and others we discussed previously when defining your YouTube Video strategy. It’s important to understand your audience before you starts investing in video creation. Google Trends can help you avoid smelly content strategies. It was show you what’s hot and what get moldy so your ideas stay fresh.
