Is more content is better for SEO? Mythbusting

  • Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the often problems SEOs have when they have to create a website content.
  • Both they discuss about that “is more content being better”, “what to do about underperforming content”, whether word count is a ranking factor, and many more.
  1. Updating the same types of contents each year v/s creating new one.
  • If there are only some incremental changes have to be made from one year to another, so, they recommend updating only the existing articles.
  • Google may view same articles from the same publisher as copy of content, which is something you want to avoid.
  1. How much content should I have and to what extent does this help my performance?
  • Splitt advises not to produce content for the sake of producing content.
  • There’s only so much to be said about certain topics, in which case “rambling on” with article after article won’t help much.
  • Adding a lot of content on a daily basis is most recommended for industry blogs where new updation is coming all the time.
  1. Is producing new content on regular basis can help my performance on Google?
  • Regularly publishing the new content is not a site wide ranking factor.
  • Although, showing that you update on daily basis your blog with things like industry news can enhance your reputation with visitors.
  1. Updating older pieces of content.
  • Updating older content is worthwhile if something important has been changed.
  • If there are no significant changes, publishing new and different content, and linking the old article to the new one.
  • This has no impact on search performance, but it can be helpful to users.
  • If the analysis shows you’re getting a lot of impressions, but not many clicks, you might want to change something about it.
  • There’s no that type of thing as too much content.
  • It all comes back on our users that what they want or what is the demand to get out of visiting your site.
  1. Underperforming content and the overall trustworthiness or authority.
  • Content may not be performing well because it’s spammy, which would reflect negatively on your site.
  1. Merging of one’s content.
  • The impact of having small amounts of short articles. Such as a single Q&A with only some lines.
  • Google may treat such pages as light/thin content, which would have a negative impact on search rankings.
  • Merging the short pieces of content together into one big article, as long as it would make sense to do so.
  • grouping the multiple of relevant data  in one place can reflects positivity in Google Search
  1. Is word count a ranking factor?
  • Word count is not a ranking factor.
  • If it takes 50 words, 100 words, or 1,000 words to communicate what a reader needs to know then it’s all fine in Google’s eyes.
  1. What Google cares most is all about to satisfying the user
  • If a user is searching for a question, for instance a quick answer then a brief piece of data may be a good match.
  • There is no valid point to extending the length of content for passing word count.
  1. How does Google determine duplicate content?
  • If Google has any threshold technology for identifying copied content.

If there’s a threshold. Google may uses content fingerprinting to determine whether content is duplicated.




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